The G Manifesto

Fontainebleau Hotel Miami Beach Back in Action

MARILYN RUBINSON recalls her stays at the Fontainebleau hotel as a series of high-fashion snapshots. There were afternoons at the cabana, “a blue hotel towel wrapped around my head like a turban and wearing high-heeled Lucite shoes,” she said. There were evenings at the Gigi Room, rubbing shoulders with New York’s dashing mayor, John V. Lindsay; and she remembers sweeping down the dramatic lobby staircase in a form-fitting, stone-colored gown. “In those days everyone made an entrance,” Mrs. Rubinson, 84, said. “I made lots of entrances.”

In that heady era the hotel was the diadem of Miami resorts, a 560-foot-long, sickle-shaped showplace dominating the Collins Avenue waterfront, where Miamians like the Rubinsons, who own a chain of clothing stores, and well-to-do snowbirds came in the winter to roost.

“Everyone who was anyone was there,” Mrs. Rubinson said. “People wore black tie and jewelry. Everyone was young.”

And everyone lived large at the flamboyant resort, conceived from its outset to evoke a modern Versailles. “It was the place for entertainment, for glamour — an icon even among the locals,” said Cathy Leff, the director of the Wolfsonian museum of design here. “Even now if one asks, ‘Within the city of Miami Beach, what is the most important landmark in the popular imagination?’ it would be the Fontainebleau.”

Can an icon of the past be restored to its former glory? New owners and architects of the Fontainebleau have invested $1 billion to buy and restore it in the conviction that it can. Its original fusion of Modernist rigor and Hollywood cheek, dreamed up by the maverick architect Morris Lapidus, was derided as Bronx baroque, until the singular style of Miami Beach was rediscovered by the Ian Schrager generation.

“In its day in the ’50s and ’60s, the Fontainebleau was state of the art in glamour,” said Jeffrey Beers, the New York architect responsible for an extensive update of the interior. “We would like to restore that in spirit.”

When the refurbished resort is officially unveiled on Nov. 14 with a series of parties and a taping for television of a Victoria’s Secret fashion show — perfect! — visitors will be able to judge for themselves if the mission succeeded. Even recently, as the hotel was still a construction site, it was clear that the old duchess had flounced out her skirts.

“How many places like this can you go in America that are not in the desert?” said Jeffrey Soffer, executive chairman and majority partner of Fontainebleau Resorts, which is building a Fontainebleau in Las Vegas. Indeed, as he strolled the raised oceanfront walkway that overlooks the property, it was obvious the resort had much in common with over-the-top hotels on the Strip.

Mel Dick, who moved to Miami from Brooklyn in the ’60s, visited on his honeymoon. He recalled being drawn to a sign outside the hotel barbershop that beckoned, “Come and have your shoes shined by the former lightweight champion of the world.” It was Sidney Walker, known as Beau Jack, recalled Mr. Dick, a wine company executive. “I sat down in the seat and I gave him five dollars. I told him: ‘I don’t want you to shine my shoes. I just want to look at you.’ ”

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I love the Fontainebleau Hotel and I can’t wait for opening day.

My Grandfather had sparred with Beau Jack in NYC when they were both youngsters. I remember my Grandfather (old-school G and head breaker with IRA connects) told me a story of how he saw Beau Jack shining shoes at Fontainebleau Hotel.

After saying hello to his old friend, my Grandfather offered to shine Beau Jack’s shoes. G move to the fullest.

Respect.

The Rest is Up to You…

Michael Porfirio Mason
AKA The Peoples Champ
AKA Your favorite International Playboy’s, favorite International Playboy
The Guide to Getting More out of Life
http://www.thegmanifesto.com

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