Wass Stevens on Bottle Service and Style
Wass Stevens on Bottle Service and Style
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Some people are saying now that the current state of our economy is helping the nightlife industry.
The one good thing about bars and nightclubs is that people always need a release. And essentially, going out for a couple of drinks is a relatively inexpensive way to forget about your life for a couple of hours—depending on how many drinks.
Does that have anything to do with the size of one’s pocketbook?
I think what has happened is that people save up the big blow-out days for the weekend. So instead of going out every day of the week, and especially in the summertime, the early days of the week are very popular … people are blowing it out on Friday and Saturday, and in the city on Thursday. The concept of bottle service has taken a bit of a beating.
You once said that you hated the direction bottle service was taking the club industry.
Yes, and so for me, Avenue is a step back to a time in the nightclub industry—nightlife industry, lets not say nightclub—that I loved and which is kind of representative here. It’s a step back to the lounge times.
I’m not sure if many people know that Avenue is a restaurant.
I think the term we’ve been using is gastrolounge. We have a full menu, and it’s kind of smaller portions. I’m very pleased that we were able to step back into that kind of time where it was not specifically about how much you could spend in a place and that gets you entry … but more about what you brought to the overall vibe of the room. You know you don’t have to be a black-card-toting person to really create or help a room—most of the time those people don’t anyways. It’s good to have a place for people who are just artists and may be struggling and just really cool people. And so it’s easier when you’re not as focused on generating bottle service to have that type of mélange.
But this is going to be quite a bottle service-type place, no?
Well, you know one of my specialties, as I’ve said before, is I kind of adjust as the business adjusts, to perfect what is necessary. I am very good at generating table and bottle sales; I don’t mind that it’s not the main purpose of this place. And there are still plenty of people who are appropriate for a room like this, which is very, very difficult. The door policy’s very difficult.
Click Here for The G Manifesto’s Bottle Service: America’s Nightlife Nightmare
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What do you mean by “difficult”?
It means that it’s very difficult to get in. This is not an “I’m buying two bottles, let me get in” kind of place. This is a place where if you can get in then maybe you can get a table. But it’s not about how much you’re going to spend first; it’s about how much we want you in the place. At Marquee we kept the door policy very rigid as well … it still is … I mean, I’m still there two days a week, as well as here. But a lot of places had a door policy that was solely, you buy two bottles, then you’re in. I would never be affiliated with that … that’s not what I would want to have anything to do with.
You’ve become known as having impeccable taste. Is this sort of costuming for your job, or is your sense of fashion apparent all of the time?
There are certain sides. There are certain things that I think a man should do as far as personal style, and so I live by those rules that I have set for myself. There’s a consistency to the different genres. For instance, I’ll never leave the house without a pocket square if I’m wearing a sport coat. I like very high collars on my shirts, so I have them all made. I like French cuffs, and I like monograms. Every shirt I own has a monogram, and every shirt has French cuffs.
What are some brands that you like? Where do you shop?
I like YSL suits, and Paul Smith all of the sudden is a newfound love of mine, which I’ve been buying up like crazy. I love Brioni sport coats.
Nightlife needs more class acts like Wass Stevens.
Click Here for The G Manifesto’s Bottle Service: America’s Nightlife Nightmare
Click Here for Fundamentals Of Offshore Banking: How To Open Accounts Almost Anywhere
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14/07/2009 at 3:37 pm Permalink
Wass? Classy? Have you spent much time in the NYC club scene?